Case Study: CB Pacific achieves 300+ qualified in-person appointments and increased brand awareness with CIENCE, Inc.

How CIENCE’s Personal Engagement Got Top Results for CB Pacific

CB Pacific, a Pacific Northwest manufacturer’s representative and distributor in industrial automation, faced a sudden challenge after a merger with GE that left them responsible for thousands of new customers who needed to be informed about CB Pacific’s services and scheduled for introductory, in‑person meetings. CB Pacific engaged CIENCE, Inc. to provide sales development and outbound lead‑generation services to reach both existing and newly acquired accounts.

CIENCE, Inc. validated and distilled CB Pacific’s contact lists, integrated them into targeted outbound campaigns, and executed multi‑channel outreach—sending over 5,000 emails, making more than 3,000 calls, and building custom landing pages—while automating meeting scheduling in Outlook. Over a three‑year engagement this effort drove more than 300 qualified in‑person appointments and boosted CB Pacific’s brand awareness.

CB Pacific

Gregory A. Santos

Director of Business Development