Case Study: Own The Room achieves rapid outbound lead generation and pipeline growth with CIENCE, Inc.

How CIENCE’s Lead Generation and Orchestrated Outbound Marketing Efforts Exceeded Own The Room’s Expectations

Own The Room, an experiential training and coaching firm serving clients across pharmaceuticals, CPG, telecommunications, financial services, advertising/consulting and consumer electronics, needed to scale outbound prospecting and fill its sales pipeline with qualified meetings. To outsource lead generation and penetrate targeted accounts, Own The Room engaged CIENCE, Inc. (beginning March 2019) to research ideal customers and run coordinated outreach.

CIENCE, Inc. delivered researched lead lists, helped optimize messaging, and executed orchestrated multi-channel outbound campaigns to qualify prospects and set meetings. The vendor hit Own The Room’s target goal within a 3‑month trial, generated appointment volume the internal team couldn’t handle, and expanded pipeline access to new companies; client ratings for CIENCE, Inc. were strong (Overall 5★, Scheduling 5★, Cost ~4.5★, Quality 5★, NPS ~4.5★).

Own The Room

Emma McVearry

Associate Marketing Manager