Case Study: Cygnus Consulting achieves consistent face-to-face meetings and 1–2 weekly appointments with CIENCE, Inc.'s lead-generation services

How CIENCE Strengthened Outbound Marketing For Cygnus Consulting

Cygnus Consulting, a US-based team of developers specializing in embedded, mobile, voice, and IoT software, needed a marketing contractor to own lead generation so their engineers could focus on technical work. They hired CIENCE, Inc. to research target industries (smart home/Internet, consumer electronics, digital streaming media) and run coordinated cold-outreach campaigns and marketing efforts beginning in November 2018.

CIENCE, Inc. implemented industry research, targeted cold outreach, and rapid campaign coordination to generate leads and schedule meetings—quickly securing an unexpected number of face-to-face meetings for a major roadshow that evolved into ongoing relationships. The engagement produced consistent results (about one to two appointments or calls per week on average), strong client satisfaction, and high ratings for scheduling, quality, and NPS.

Cygnus Consulting

Fred Hermanson

Partner