Case Study: Rocketrip achieves over 2,500 landing-page leads and 15 qualified monthly appointments with CIENCE, Inc.

How CIENCE Secured a Constant Flow of Leads for Rocketrip

Rocketrip, a business travel cost-control platform that launched TripPlanet to target leisure and small-business travel, faced a sudden collapse in corporate travel due to COVID-19 and needed to rapidly rebuild demand. With a massive, diverse pool of potential clients and limited appetite to hire and train an in-house SDR team, Rocketrip engaged CIENCE, Inc. for outsourced, omnichannel lead-generation and sales development support.

CIENCE, Inc. implemented a human-curated, orchestrated outreach program (email, phone, display, social) and SDR support integrated via daily communication, starting July 2021. In three months CIENCE, Inc. drove 2,500+ visits to Rocketrip’s landing page, averaged about 15 qualified appointments per month (roughly four per week) with a 1:1 positive-to-negative response ratio, and prompted Rocketrip to add a second outreach team—while saving Rocketrip the cost and time of recruiting and training its own SDRs.

Rocketrip

Kim Andreello

Senior Vice President & General Manager