Case Study: iGenomX achieves consistent qualified meetings and cost-efficient lead generation with CIENCE, Inc.

How CIENCE Reliably Sets 2-4 Qualified Meetings Per Week For A Leading Genomics Company

Igenomix, a biotechnology firm that developed the low‑cost RipTide HT‑RLP sample‑prep technology to enable faster sequencing of small genomes, faced a niche ICP and a small total addressable market, making outbound prospecting difficult. To generate targeted meetings with potential customers without inflating costs, Igenomix engaged CIENCE, Inc. for lead generation and email marketing support.

CIENCE, Inc. deployed a dedicated SDR researcher, built ICP and conference‑attendee lists, and ran targeted email campaigns with custom templates to set up calls for Igenomix. The program delivered a 40% open rate, 10% reply rate and 1% appointment rate—producing two to four meetings per week—while preserving ROI and helping Igenomix keep sequencing affordable; CIENCE, Inc. received high performance ratings from the engagement.

Igenomix

Justin Kermack

Manager of Science and Integration