Case Study: t2ó achieves automated high-quality lead generation and qualified investment appointments with CIENCE, Inc.

How CIENCE Reinvented Lead Generation and Outbound Marketing For t2ó

t2ó, a marketing and advertising firm that builds digital solutions for brands, engaged CIENCE, Inc. to solve a targeted lead generation challenge: identify and connect with C-level oil & gas executives, tax and financial consultants, and other stakeholders to support a government agency’s goal of increasing foreign investment. CIENCE, Inc. was brought in as an outsourced lead-gen partner to research t2ó’s ideal customer profile and run orchestrated outbound marketing campaigns on their behalf.

CIENCE, Inc. curated fresh weekly lead lists, designed and executed multi-channel outbound campaigns, and after a few months delivered qualified appointments with investment funds and foundations t2ó wanted to reach — putting their outsourced lead generation “pretty much on autopilot.” The engagement began in April 2019 and produced clear results and high satisfaction: CIENCE earned an overall score of 5.0, cost 5.0, and quality/scheduling/NPS ratings of 4.5, with t2ó recommending their well-developed process.

t2ó

Franco Figueroa

Marketing Manager