Case Study: ThruPore Technologies achieves 10x better cost-per-lead and ~200 qualified leads/week with CIENCE, Inc.

How CIENCE Proved To Be The Catalyst For ThruPore’s Growth

ThruPore Technologies, a developer of highly porous synthetic carbon catalysts, faced the challenge of breaking into multiple niche markets with a technically complex product and an unclear Ideal Customer Profile. To expand its customer base and create a steady top-of-funnel pipeline, ThruPore engaged CIENCE, Inc. for sales development and targeted outbound lead generation.

CIENCE, Inc. assembled a dedicated team (full-time SDR, market researcher, project manager, and content/web support) and executed highly targeted research-driven email outreach. Over 12 months CIENCE, Inc. generated roughly 200 leads per week, contacted ~4,000 decision-makers across ~1,500 companies, delivered a pilot with 10 major leads, and drove cost-per-lead down to 10x better than the industry benchmark, producing a strong ROI that prompted ThruPore to reallocate its marketing budgets.

ThruPore Technologies

John Currie

VP of Sales and Marketing