Case Study: Story Block achieves 4.7 meetings per month and three closed deals with CIENCE, Inc.

How CIENCE Produces a Pipeline of Qualified Leads For Story Block

Story Block, a tech agency serving marketing, sales, and web development clients, needed more qualified conversations to shore up its top-of-funnel. CEO Dennis Lomonaco wanted well-researched outreach that would open conversations with multiple salespeople and marketers so he could learn prospects’ tech stacks and position his services. Story Block engaged CIENCE, Inc., leveraging its People-as-a-Service model and CIENCE Now research offering to drive those targeted outreach efforts.

CIENCE, Inc. ran orchestrated inbound and outbound campaigns—using email, phone, LinkedIn, and a bespoke persona-based landing page—sourcing leads and ensuring smooth handoffs to Story Block’s sales team. The pilot delivered an average of 4.7 meetings per month and resulted in three closed deals; Story Block continued with CIENCE Now to support ongoing contact and lead generation for clients like Nola Motorsports, improving pipeline consistency and predictability.

Story Block

David Katz

Marketing Strategist