Case Study: Casual Films achieves 6+ qualified monthly appointments with CIENCE, Inc.

How CIENCE Produced Effective Lead Generation For Casual Films

Casual Films, a UK-based video production and consultancy that helps Fortune 500 clients with recruitment, training, and corporate communications, needed to connect with new clients in professional services (notably banking and publishing) and reach directors in HR and corporate communications. To solve this, Casual Films engaged CIENCE, Inc. to provide People‑as‑a‑Service appointment‑setting and outbound lead generation to identify prospects and open conversations where competitors might be exiting.

CIENCE, Inc. ran a multi‑channel outbound campaign (email, phone, and a custom landing page) staffed by an account manager, project manager, campaign strategist, researcher, and SDR, using targeted research and personalized messaging. From December to May 2019 the program produced thousands of touchpoints and averaged over six qualified appointments per month, growing Casual Films’ sales pipeline and earning CIENCE top scores and strong praise from CEO Barnaby Cook.

Casual Films

Barnaby Cook

Chief Executive Officer