Case Study: Wrike achieves scalable enterprise lead generation and seamless campaign execution with CIENCE, Inc.

How CIENCE Orchestrates Outbound Marketing and Optimizes Outreach Campaigns For Wrike

Wrike, the collaborative work management platform used by 20,000+ companies and 2.3 million users, needed to scale enterprise outbound lead generation to reach directors and above in marketing, PMO, product, and services at 5,000+ employee organizations. To reinforce an existing campaign strategy and offload lead enrichment and top-of-funnel activities, Wrike engaged CIENCE, Inc. to manage outbound sales, SDR outreach, and research support.

CIENCE, Inc. provided SDRs and research resources (Feb–Jul 2020) to run coordinated cold and warm outreach sequences, schedule meetings, and promote webinars and sponsored virtual events. The engagement delivered measurable scheduling and event-promotion results and earned strong client praise and ratings — overall 4.5/5, scheduling 4.5/5, cost 5/5, quality 5/5, and NPS 5/5 — with Wrike’s Field Marketing Manager highlighting CIENCE, Inc.’s reliability, responsiveness, and product fluency.

Wrike

Megan Myers

Field Marketing Manager