Case Study: Taivara (digital product firm) achieves targeted lead generation and detailed account research with CIENCE, Inc.

How CIENCE Optimizes Targeted Research For Taivara

Taivara is a small digital firm that builds apps, websites, web apps, and IoT products for security-conscious industries. To find new clients in its ICP of cybersecurity and utility companies, Taivara engaged CIENCE, Inc. for lead generation—primarily cold-email outreach supplemented with LinkedIn and phone touches—using CIENCE’s research and outbound campaign services.

CIENCE, Inc. executed research-driven outbound campaigns using Taivara’s copy and detailed prospect lists, producing actionable targets and strong lead research that impressed Taivara’s Product Manager. Although Taivara paused outreach after a leadership change, they continue collaborating with CIENCE’s research team; CIENCE, Inc. earned positive ratings (Overall ★★★★☆, Scheduling ★★★★★, Quality ★★★★☆) for improving targeting and lead quality.

Taivara

Mark Ruf

Product Manager & Head of Marketing