Case Study: Reputation X builds a predictable sales pipeline and boosts qualified lead conversions with CIENCE, Inc.

How CIENCE Managed an Outbound Sales Program from End to End for Reputation X

Reputation X, a San Francisco–area online reputation management firm, needed a predictable way to generate qualified leads among Directors and VPs of Marketing, Risk Management, and PR. In July 2018 they engaged CIENCE, Inc. for a Sales Development/outbound marketing solution—providing a Sales Development Rep, researchers, and project managers—to curate and enrich weekly lead lists and run multi-channel outbound outreach on Reputation X’s behalf.

CIENCE, Inc. managed the end-to-end outbound program, researching target accounts, executing multi-touch campaigns, and qualifying prospects so Reputation X’s in-house team could close deals. The engagement produced a more predictable sales pipeline, higher conversion of qualified leads into closed deals, and the ability to target companies with reputation issues quickly; CIENCE earned five-star scores across overall satisfaction, scheduling, cost, quality, and NPS.

Reputation X

Kent Campbell

Chief Marketing Officer