Case Study: BlueBee (an Illumina company) achieves rapid pipeline growth — 200 social connections and 12+ qualified opportunities in 3 months — with CIENCE, Inc.

How CIENCE Kicked Off Outbound Efforts for BlueBee

BlueBee, an Illumina company, provides enterprise-grade genomic data solutions through the BlueBee Genomics Platform (BGP). Facing no prior outbound lead-generation experience, BlueBee needed to rapidly scale its top-of-funnel to reach startup biotech firms, biotech IPOs, and mid-to-large biopharma buyers, so it engaged CIENCE, Inc. for an experienced sales development partner.

CIENCE, Inc. ran a personalized, multichannel outbound campaign (phone, email, and social media) with focused research to expand BlueBee’s target market. Over three months CIENCE, Inc. delivered 200 social connections and at least a dozen qualified opportunities, uncovered companies BlueBee hadn’t identified, and earned five-star evaluations for quality and ROI while acting as a true extension of BlueBee’s team.

Bluebee

Alison Selle

Director of Global Marketing