Case Study: Western University of Health Sciences achieves effective lead generation and increased appointments with CIENCE, Inc.

How CIENCE Increases Leads and Formulates Successful Outbound For Western University of Health Sciences

Western University of Health Sciences, one of California’s largest graduate health-sciences institutions, engaged CIENCE, Inc. to help expand its network with medical-device, biomedical, and healthcare leaders and grow philanthropic and collaboration opportunities. Facing the challenge of reaching high-level decision-makers at established organizations, WesternU hired CIENCE, Inc. for outbound marketing, cold-marketing lead generation, research, and appointment-setting services.

CIENCE, Inc. ran targeted research-driven outreach campaigns and coordinated cold-marketing efforts, delivering weekly activity reports and scheduling meetings on WesternU’s behalf. The vendor contacted hundreds of prospects early in the program, immediately began setting appointments, and significantly increased WesternU’s lead list—earning an overall client evaluation around 4 out of 5 for quality and scheduling.

Western University of Health Sciences

Chris Weeks

Business Development Coordinator