Case Study: DataWeave achieves consistent sales-qualified leads and new client wins with CIENCE, Inc.

How CIENCE Increased Sales Qualified Leads for DataWeave

DataWeave, an AI-powered analytics SaaS platform serving global retailers and consumer brands, faced low brand recognition and an inconsistent, manual outbound sales process that couldn’t be scaled. After unsuccessful attempts with another provider and internal efforts, DataWeave engaged CIENCE, Inc. to provide a reliable, scalable outbound lead-generation and sales development program.

CIENCE, Inc. cleansed and refined DataWeave’s 158,000‑record database, built a detailed ICP, and deployed tailored messaging and a multichannel outreach campaign (email, phone, LinkedIn, landing pages, programmatic ads) using methodologies like Best Contact Outreach, BAB, and Smart Re‑engagement. The program generated a positive ROI, delivered more than 30 qualified appointments (about three or more per month) since the August 2020 launch, secured new customers during a three‑month pilot, and established an ongoing partnership.

DataWeave

Joe Bunner

Senior Digital Commerce Strategist