Case Study: World Challenge Expeditions achieves a surge in U.S. school leads and brand awareness with CIENCE, Inc.

How CIENCE Increased Brand Awareness, Engagement, And Event Attendance For A Multinational Student Travel Provider

World Challenge Expeditions, a multinational school adventure travel operator, struggled with low brand awareness in the U.S. and needed targeted lead generation to reach principals, vice principals, administrators, and teachers at public and private high schools. They engaged CIENCE, Inc. for sales development services to identify key contacts and support outbound outreach.

CIENCE, Inc. delivered a full sales development program—focused research starting in one U.S. state, SDR-led email and phone campaigns, copywriting, and creation of landing pages and appointment-booking tools (including country-specific pages)—then expanded outreach to other English-speaking markets. The work produced a high response rate and a surge of leads—World Challenge Expeditions reported being “inundated with responses” and saw strong results within three months, prompting further investment; CIENCE earned five-star scores for scheduling, cost, quality, and NPS.

World Challenge Expeditions

Dan Porter

Director - North America