Case Study: NEOU achieves doubled B2B appointments and booked major accounts with CIENCE, Inc.'s multi-channel SDR campaign

How CIENCE Helped NEOU Fitness Pump Up Its B2B Outbound Campaign

NEOU, a health, wellness and fitness streaming company offering thousands of on-demand workout classes, engaged CIENCE, Inc. to help reach aggressive B2B corporate partnership goals (100,000 employees by end of 2020 and 250,000 by end of 2021). NEOU needed a rapid, experienced partner to launch targeted outbound outreach to ideal corporate wellness prospects.

CIENCE, Inc. provided an SDR team, campaign strategist, process and account managers, and ran a multi-channel outbound program (email, phone, LinkedIn) plus a customized landing page; in under three months they produced an average of 35 ICP-fit contacts per day, booked 22 appointments from April–June 2020 (including a meeting with Goldman Sachs on day one), and doubled monthly appointment volume, enabling NEOU to scale B2B outreach beyond its internal capacity.

NEOU

Blake Shutterly

Director of Business Development