Case Study: Fairygodboss achieves scalable lead generation and weekly appointments with CIENCE, Inc.

How CIENCE Helped Fairygodboss Scale Their Business

Fairygodboss, the largest career community for women reaching over 4 million career-minded users, needed to scale growth by converting quality leads into appointments and expanding into target industries like Real Estate, Construction, Government, Aerospace/Defense, Biotech/Pharma, and Healthcare. To accelerate pipeline growth and diversify workforce hiring for its clients, Fairygodboss engaged CIENCE, Inc. to coordinate lead generation and run targeted cold-email sales development campaigns.

CIENCE, Inc. researched ideal customer profiles, executed outreach beginning in October 2019, and managed sales development to set meetings; the program delivered several appointments per week with hard-to-reach organizations and produced an impressive response mix (an almost even split of positive and negative replies). Fairygodboss reported high satisfaction with CIENCE, Inc. (overall 4.5/5; scheduling 5/5; quality 5/5), crediting the vendor with accelerating lead-to-appointment conversion and expanding their reach into new accounts.

Fairygodboss

Danna Hendrickson

Head of Demand Generation