Case Study: Emotive schedules 2,300+ qualified appointments and scales outbound with CIENCE, Inc.

How CIENCE Helped Emotive Aggressively Scale Outbound

Emotive is a human-assisted AI text-message marketing platform for eCommerce brands that uses two-way automated SMS to create conversational customer experiences. After raising Series B funding, Emotive needed to aggressively scale outbound sales but found its blunt, high-volume email approach harmed deliverability and domain rating; to get better data and a targeted outbound program quickly, Emotive partnered with CIENCE, Inc.

CIENCE, Inc. implemented a personalized, omnichannel SDR campaign (phone, email, LinkedIn, banner ads, and a landing page) with deep lead research and A/B testing, scaling from one to twelve SDR teams. The program scheduled over 2,300 qualified appointments, resolved Emotive’s deliverability and domain issues, strengthened the sales pipeline, and materially increased conversions and profit margins.

Emotive

Vince Velasco

Head of Customer Experience