Case Study: DigitalChalk achieves 97 sales appointments and doubles response rates with CIENCE, Inc.

How CIENCE Helped DigitalChalk Find Their ICP

DigitalChalk, an established e‑learning platform serving businesses, education and e‑commerce clients, needed to move beyond inbound and word‑of‑mouth growth to become a leading competitor. To build a precise ideal customer profile (ICP) and a repeatable outbound sales motion, DigitalChalk engaged CIENCE, Inc. for a dedicated outbound prospecting and sales development campaign.

CIENCE, Inc. deployed a five‑person outbound team, conducted an in‑depth market study, and ran a personalized, multi‑channel outreach program (email, phone, LinkedIn, and a custom landing page). Over four months CIENCE, Inc. booked 97 sales appointments, achieved response rates up to 45% and open rates around 16%, and consistently delivered at least five meetings per week; DigitalChalk paused afterwards to work the pipeline and plans to restart with a refined ICP.

DigitalChalk

Dave Tinker

VP of eCommerce Solutions