Case Study: Imperative achieves high-volume, qualified meetings and strong brand presence with CIENCE, Inc.

How CIENCE Helped Build a Go-to-Market Strategy for Imperative

Imperative, a virtual peer‑coaching platform that helps companies build inclusive, high‑performing teams, needed to identify and test the most receptive audience for its offering and quickly generate qualified meetings to prove product‑market fit. To accelerate lead generation and audience research during an 18‑month fundraising runway, Imperative engaged CIENCE, Inc. for outsourced lead generation and SDR/outbound sales support.

CIENCE, Inc. built a go‑to‑market program using a four‑channel outreach mix (email, phone, LinkedIn, and a landing page), supplying copywriters, developers, deliverability specialists, researchers, and a project manager; their research team sourced hundreds of leads per week and continuously optimized messaging. The engagement exceeded expectations—creating strong brand presence during the pandemic, producing a median monthly meeting rate that pointed to strong ROI, and earning CIENCE top satisfaction scores.

Imperative

Emma Powers

Head of Marketing