Case Study: Ori achieves 75 qualified B2B meetings in six months with CIENCE, Inc.

How CIENCE Guided Ori into the B2B Outbound Lead Generation

Ori, a maker of multifunctional, space-saving interiors, sought to expand from B2C into B2B and needed to track outbound performance, gather market feedback, and generate qualified leads from commercial real estate, property development, and architecture firms. To do this they engaged CIENCE, Inc. for sales development and B2B outbound lead-generation services.

CIENCE, Inc. ran a six-month, multi-channel outbound program—conducting lead research, creating targeted content, and reaching prospects via email, pre-targeting ads, and social media while tracking every action and iterating weekly. The engagement produced two primary campaigns and delivered 75 qualified meetings (well above the expected six to eight appointments per month), prompting Ori to schedule another re‑engagement with CIENCE.

Ori

Peter Ceccarelli

Director Of Business Development