Case Study: Direct Care Innovations achieves consistent qualified lead generation and appointment setting with CIENCE, Inc.

How CIENCE Generates Leads For Direct Care Innovations

Direct Care Innovations (DCI) is a healthcare technology company that builds business management platforms for providers and government agencies across Medicaid, Medicare, private insurance, and managed care markets. Needing targeted lead generation to reach niche fiscal service providers and social work audiences, Direct Care Innovations engaged CIENCE, Inc. to run research-backed outbound outreach including cold-email campaigns, appointment setting, newsletters, and ongoing communications to raise brand awareness and start quality sales conversations.

CIENCE, Inc. implemented focused lead generation and outreach programs—researching target industries, running cold-email campaigns, booking meetings, and supporting continuous communications. The partnership, in place since 2017, delivered consistently positive results: CIENCE, Inc. helped DCI generate qualified leads and improve appointment booking, quickly learned the social work niche, and earned five-star evaluations for overall score, scheduling, cost, quality, and NPS.

Direct Care Innovations

Marisa Balbo

Innovations Associate