Case Study: Global Perspective Speakers & Events (GPS) revives lead generation and boosts high-volume outreach with CIENCE, Inc.

How CIENCE Generates Leads and Researches For Global Perspective Speakers & Events

GPS Speakers & Events is a premier international consulting firm that helps event producers and talent buyers book mid- to high-level speakers focused on diversity, educational equity, social justice, and corporate social responsibility. Facing stagnation in lead generation and limited internal bandwidth to run high-volume outreach, GPS engaged CIENCE, Inc. to coordinate lead generation and sales development efforts, including cold-email outreach, sequence design, and multi-channel campaigns.

CIENCE, Inc. designed and ran aggressive outbound campaigns—providing sales copy, email/call sequences, lead generation, and pipeline management—and began the partnership in January 2019. Within months the work revived and refined GPS’s sales efforts by delivering a higher volume of accurate, current contacts and securing appointments; this influx of qualified leads helped GPS overcome stagnation despite a sales cycle that can range from three months to a year.

GPS Speakers & Events

Jeremy Barry

Chief Executive Officer