Case Study: Texas Research International achieves 2–3 qualified appointments per week and pipeline growth with CIENCE, Inc.

How CIENCE Generates Leads and Outbound Sales For Texas Research International

Texas Research International is a collection of employee‑owned small companies that provide real‑time, cloud‑based financial management solutions (including Calumo and Acumatica ERPs), analytical dashboards, and customized reporting. Facing a split go‑to‑market challenge with two distinct ICPs—mid‑market finance and accounting decision‑makers and slightly smaller organizations’ Heads of Finance/IT—Texas Research International engaged CIENCE, Inc. to generate qualified pipeline and accelerate sales opportunities.

CIENCE, Inc. executed an outbound SDR campaign with targeted research, personalized outreach, and a dedicated team (account manager, project manager, campaign strategist, researcher, and SDR), delivering 2–3 prequalified appointments per week and maintaining transparent communication. The program ran Feb–June 2020, produced attended, interested meetings, and left TRI with four open opportunities that could convert to revenue, accompanied by a five‑star client evaluation and strong testimonial from TRI’s CFO.

Texas Research International

Laura Collins

Chief Financial Officer