Case Study: Yamaha Unified Communications achieves qualified leads and increased ROI with CIENCE, Inc.

How CIENCE Generates Leads and Orchestrates Outbound Marketing Campaigns for Yamaha Unified Communications

Yamaha Unified Communications, a provider of enterprise-grade microphones, conference phones, and video sound bars, faced a lead-qualification challenge: webinars and trade shows generated thousands of contacts that needed prioritization and follow-up to drive ROI beginning in April 2018. Yamaha engaged CIENCE, Inc. to research target accounts in New York, New Jersey, Pennsylvania and New England and to run cold marketing campaigns—including cold emails and phone outreach—to qualify event leads for their sales team.

CIENCE, Inc. conducted targeted research and orchestrated pre- and post-event outbound outreach, qualifying leads and handing vetted contacts to Yamaha’s internal reps while reporting weekly on outreach metrics and trends. As a result, Yamaha capitalized on event-generated leads, freed up sales representatives to focus on qualified opportunities, and connected with a broader set of prospects—outcomes CIENCE, Inc. supported through ongoing coordination and five-star client satisfaction.

Yamaha Unified Communications

Greg Mack

Director of North American Sales