Case Study: Forest Travel achieves 35+ booked sales calls in 3 months with CIENCE, Inc. lead-generation services

How CIENCE Generates Leads and Orchestrates Outbound Marketing Campaigns For Forest Travel

Forest Travel, a long-established leisure and corporate travel agency, struggled to target prospects by revenue, employee count, and travel spend to grow its premium corporate travel services. To boost outbound efforts and better reach their ideal customer profile (ICP), Forest Travel engaged CIENCE, Inc. for lead generation and sales development support.

CIENCE, Inc. researched Forest Travel’s ICP and ran targeted outbound marketing and outreach campaigns, providing an account manager and sales assistant to qualify leads and book meetings. The effort delivered rapid, measurable results — several calls within two weeks and over 35 booked calls in three months with one sales assistant — and earned CIENCE, Inc. five-star scores for quality, scheduling, cost, and net promoter score.

Forest Travel

Carmen Stinson

Corporate Travel Director