Case Study: Paralect achieves high-quality B2B lead generation and above-average conversion rates with CIENCE, Inc.

How CIENCE Generates Leads and Executes Outbound Marketing Campaigns For Paralect

Paralect, a results-oriented digital engineering company serving small and medium-sized businesses across fintech, banking, cryptocurrency, healthcare, real estate and other sectors, needed to expand B2B lead generation and outbound outreach. Paralect engaged CIENCE, Inc. to coordinate research-driven lead generation and orchestrated outbound marketing—developing an Ideal Customer Profile (ICP) and running targeted cold-email campaigns beginning in August 2018.

CIENCE, Inc. performed market research, refined Paralect’s ICP, and executed multi-channel outreach with continuous scheduling, reporting, and documentation; these efforts produced immediate, relevant leads and conversion rates far above industry averages. Paralect reported the engagement exceeded expectations in both quality and quantity, praised CIENCE, Inc.’s communication and process, and awarded five-star scores across scheduling, cost, quality, and NPS.

Paralect

Dmitry Schetnikovich

Chief Executive Officer