Case Study: The Myers-Briggs Company achieves scalable global outbound prospecting and expanded SDR outreach with CIENCE, Inc.

How CIENCE Generates Leads and Conducts Outbound for the Myers-Briggs Company

The Myers-Briggs Company, a global provider of assessments and professional training, needed to augment its inside sales team—who were largely handling administrative work—to scale outbound prospecting by phone and email. To solve this, they engaged CIENCE, Inc. to coordinate lead generation and run orchestrated outbound SDR campaigns, including targeted research, list enhancement, and outreach sequences.

CIENCE, Inc. implemented research-driven lists, finely tuned email cadences, phone scripts, and SDR-supporting technology so The Myers-Briggs Company could actively connect with prospects across priority industries. The engagement enabled expanded SDR/inside-sales objectives and strong performance scores (overall ~4.5/5; scheduling 5/5; cost ~4.5/5; quality 5/5), prompting continued scaling of outreach resources.

The Myers-Briggs Company

Rob Gullett

Senior Consultant Inside Sales