Case Study: Vegetarian Traveler achieves 200+ appointments and 4,000+ targeted leads in healthcare & education foodservice with CIENCE, Inc.

How CIENCE Generates Healthy Leads and Orchestrates Outbound Marketing For Vegetarian Traveler

Vegetarian Traveler, maker of plant-based Protein Toppers®, needed to break into foodservice—targeting school, university, and hospital cafeterias—and asked CIENCE, Inc. to generate leads and craft outreach to Food Service Directors to offer free samples and find product‑market fit. The challenge was building targeted messaging and lists for a new channel where Vegetarian Traveler had little presence.

CIENCE, Inc. provided full outbound lead generation and research, delivering personalized email and phone campaigns, tailored scripts, reply handling, and a custom landing page. In six months CIENCE generated over 4,000 targeted leads, achieved a 10–15% email open rate, and secured more than 200 appointments, helping Vegetarian Traveler win new client relationships and increase revenue—results the customer praised and said they would recommend.

Vegetarian Traveler

Roger Jacobi

EVP of Sales & CFO