Case Study: Dobson Fiber achieves 20+ sales-qualified B2B appointments and 38% email open rate with CIENCE, Inc.'s outbound lead generation

How CIENCE Generated B2B Sales Leads for Dobson Fiber

Dobson Fiber, a regional provider of high-speed fiber-optic networks across Oklahoma, Texas, and Arkansas, needed to accelerate B2B growth and build an enterprise sales pipeline while competing against national giants like AT&T and Cox. With a newly appointed CRO and enterprise team but limited in-house lead generation capability, Dobson Fiber engaged CIENCE, Inc. for an outsourced outbound sales development program to generate qualified business leads.

CIENCE, Inc. designed and ran a multichannel outbound lead-generation campaign—combining targeted research, email marketing, phone outreach, LinkedIn engagement, landing pages, and call-center support—to create messaging and materials tailored to Dobson Fiber’s target verticals. Over a three-month campaign (Feb–May 2021) CIENCE, Inc. achieved a 38% email open rate, an 8% response rate, and generated more than 20 sales-qualified appointments, several of which converted to new customers, while delivering a reusable suite of sales assets and clearer market segmentation for Dobson Fiber.

Dobson Fiber

Matt Milliron

Chief Revenue Officer