Case Study: Phase Genomics boosts conference booth traffic and secures qualified meetings with CIENCE, Inc.'s targeted outbound campaigns

How CIENCE Filled Biotechnology Company's Schedule With Appointments And Increased Awareness At Genomics Conferences

Phase Genomics, a Seattle-based genomics company offering products like TProximo Hi-C and ProxiMeta Hi-C, needed to drive more qualified traffic to its conference booths and expand brand awareness without building a large internal sales team. Because their products are highly technical and the Ideal Customer Profile (ICP) required validation, Phase Genomics hired CIENCE, Inc. to provide appointment-setting, research, and targeted outbound outreach ahead of events.

CIENCE, Inc. performed meticulous attendee research, built three-part email sequences and templates, and assigned SDRs to send outreach and handle responses 4–6 weeks before conferences. The program produced a high volume of accurate contacts (including fulfilling requests for ~1,000 emails), booked meetings that kept Phase Genomics’ team busy across six conferences, and measurably increased booth attendance and brand awareness.

Phase Genomics

Kayla Young

Director of Operations