Case Study: MSUITE achieves 100+ qualified appointments and a healthy sales pipeline with CIENCE, Inc.

How CIENCE Ensured Outbound Success for MSUITE

MSUITE, a SaaS provider of construction software (BIMPro, FABPro, and FIELDPro), needed to scale outbound lead generation across three distinct buyer groups—designers, fabricators, and field teams—with messaging tailored to different roles and company sizes. To reach these varied ICPs and free its internal team to focus on product and closing, MSUITE engaged CIENCE, Inc. for outsourced sales development and targeted outbound services.

CIENCE, Inc. executed a precise, multichannel SDR campaign (email, phone, LinkedIn, landing page, and pretargeting ads) that personalized outreach by role, company size, and shop characteristics, with biweekly reporting and tight collaboration. Over a six‑month engagement CIENCE, Inc. booked over 100 qualified appointments (about 18 per month), which MSUITE’s sales team converted into new contracts, delivering a clear positive ROI and a steady lead pipeline.

MSUITE

Benny Baltrotsky

Chief Operating Officer