Case Study: SendBird achieves a large pipeline of revenue-generating deals and global lead expansion with CIENCE, Inc.

How CIENCE Enabled SendBird’s Sales To Soar

Sendbird, a white‑label in‑app messaging and chat API provider, needed to rapidly grow its prospect pool and generate leads across multiple regions without expanding its small internal sales team. To avoid lengthy hiring and ramp-up, Sendbird engaged CIENCE, Inc. for outsourced sales development services—primarily targeted email outreach and multi‑market lead generation—to address technical-market complexity and coordinate efforts across time zones and cultures.

CIENCE, Inc. deployed a global outreach program with dedicated researchers and a project manager, segmenting targets by job title, industry, and geography and supplementing email cadences with custom landing pages. In the first four months CIENCE contacted nearly 11,000 people, sent 35,000 emails, and booked 227 appointments (5% via landing pages), achieved ~50% email open rates, and built a sizeable pipeline of revenue‑generating deals that exceeded Sendbird’s expectations, leading to closed deals and measurable revenue.

Sendbird

Eddie Parkansky

Head of Sales Operations