Case Study: Psomagen achieves 9,378+ leads and an average of 11 monthly appointments with CIENCE, Inc.

How CIENCE Efficiently Sets Appointments For Psomagen

Psomagen, a biotechnology company that provides sequencing services including Personal Genome Services, needed accurate lead generation to reach its ideal customer profile of pharmaceutical companies in a highly specialized scientific market. To solve this, Psomagen engaged CIENCE, Inc., which was tasked with researching target industries and coordinating orchestrated outbound marketing campaigns.

CIENCE, Inc. implemented targeted research-driven outreach and continuously optimized messaging and processes; since the relationship began in November 2018 the vendor has generated over 9,378 leads and averaged 11 set appointments per month. The engagement produced measurable pipeline growth and high client satisfaction (overall 4.5/5, scheduling 5/5, quality 5/5, cost 4/5), demonstrating clear impact for Psomagen.

Psomagen

Susan Chung

Marketing Manager