Case Study: Shutterstock achieves 700 qualified accounts and streamlines prospecting with CIENCE, Inc.

How CIENCE Customizes Service To Identify and Enrich Key Contacts at Priority Accounts for Leading Stock Image Platform

Shutterstock, a leading stock media provider, needed to stop spending internal resources on manual research to identify accounts that would benefit from its API integrations. To accelerate outbound prospecting and produce hand-curated target lists, Shutterstock engaged CIENCE, Inc. for customized data enrichment and dedicated research support.

CIENCE, Inc. worked from Shutterstock’s existing account list to build and refine a qualified prospect list, then delivered those records into Shutterstock’s CRM for outreach. Between October 2019 and February 2020 CIENCE, Inc. provided 700 targeted accounts, replacing roughly 70 poor fits with higher-quality prospects, improving list quality (Quality ★★★★★, NPS ★★★★★) and enabling Shutterstock to focus on pitching API integrations.

Shutterstock

Nick Lazio

Strategic Partnerships Manager