Case Study: WEX Inc. achieves 50+ qualified sales appointments with CIENCE, Inc.’s outbound campaign

How CIENCE Created a Winning Outbound Campaign for a Global Brand

WEX Inc., a global leader in fleet fuel cards, needed to boost sales of its Chevron and Texaco programs but lacked an outbound marketing strategy. With internal sales reps tied up researching and prospecting—and with brand and legal constraints to navigate—WEX engaged CIENCE, Inc. to build predictable, repeatable outbound lead generation and appointment-setting capabilities.

CIENCE, Inc. ran a ten-day onboarding to define WEX’s ICP (fleets of 25+ vehicles), targeted regions with strong Chevron/Texaco presence, and executed an orchestrated outbound campaign using personalized email, social outreach, calls, and a landing page, plus daily performance reporting. Since September 2021 the program booked more than 50 qualified appointments (including multiple triple-booking days), delivered actionable market data, and freed WEX’s field reps to focus on closing deals.

WEX Inc.

Dawn Wiggins

Director of Commercial Fleet Sales