Case Study: VeChain achieves rapid U.S. outbound sales scaling and 20 high-quality meetings with CIENCE, Inc.

How CIENCE Conducted a Market Research Campaign for VeChain

VeChain, a global blockchain-based SaaS platform (ToolChain) for enterprise traceability, needed to test market viability and build a U.S. go-to-market strategy without investing in an in‑house SDR team. To scale outbound sales and define their ideal customer profile and buyer personas, VeChain engaged CIENCE, Inc. for outsourced lead generation, market research, and sales development services.

CIENCE, Inc. deployed a 15‑person team and ran targeted multichannel outreach (emails, calls, LinkedIn, pre‑targeting ads, and a landing page) plus market research. Over four months CIENCE, Inc. scheduled 20 appointments with ICP-fit prospects, generated a growing sales pipeline, delivered high email open rates, and helped VeChain sign additional deals—enabling the company to rapidly scale outbound sales and gain valuable market insights.

VeChain

Jason Rockwood

General Manager