Case Study: ATL Technology achieves a scalable pipeline and improved lead analytics with CIENCE, Inc.

How CIENCE Built Top-of-Funnel Tactics for ATL Medical Company

ATL Technology, a medical-technology firm that provides engineer-to-engineer interconnect solutions, faced long sales cycles (up to a couple of years), very narrow target markets, and a small sales team that needed help with top-of-funnel outreach and data to predict SQL-to-paid conversion. To address these challenges, they engaged CIENCE, Inc. for specialized outbound lead generation, account-based management, and analytics support.

CIENCE, Inc. ran outbound and ABM/content-drip campaigns, completed significant data records, and built an analytics system that notifies ATL Technology of new leads in real time and links outreach to on-site conversions. The engagement produced a sharper brand presence, above-industry email open rates for their narrow market, clearer lead attribution, and a steadily filled sales pipeline — outcomes that have sustained a three-year ongoing partnership.

ATL Technology

Richard Jenkins

Marketing Manager