Case Study: Emulate achieves 200+ qualified appointments and a 15% response rate with CIENCE, Inc.'s outbound lead-generation services

How CIENCE Built a Successful Lead Generation Strategy for a Niche Biotech Company

Emulate, a biotech company that builds human Organ-Chips to improve drug and chemical testing, needed an experienced outbound partner to book qualified meetings so its sales team could focus on closing deals. Emulate engaged CIENCE, Inc. for AI-enabled outbound lead generation and SDR services to handle complex, niche-market outreach across email, phone, social, web, and advertising channels.

CIENCE, Inc. ran a targeted, research-driven campaign (including outreach to companies with recent clinical study failures) and provided appointment-setting and re-engagement playbooks. The program has delivered more than 200 qualified appointments (~10/month), a 15% response rate with a 1:1 positive-to-negative ratio, and roughly 1,000 lead interactions per month versus Emulate’s 40 internal touches—freeing Emulate’s sales team to pursue and close larger deals.

Emulate

Jessica Petrucci

Digital Marketing Manager