Case Study: Hirebook achieves 47x organic traffic growth and 250% domain rating increase with CIENCE, Inc.

How CIENCE Built a Cutting-Edge SEO Strategy for Hirebook from Scratch

Hirebook is a Toronto-based SaaS company that helps teams run faster performance reviews, 1:1s, and OKR tracking. With strong product content but no prior SEO or backlink program, Hirebook faced very low search visibility (DR around 10–12) and needed immediate help to boost organic traffic and discoverability, so it engaged CIENCE, Inc. for managed backlink-building and SEO outreach.

CIENCE, Inc. built an omnichannel link‑building campaign (cold email, calls, LinkedIn and Slack outreach) from July–October 2021, sending 8,500+ emails (20% response), 870 calls, and placing 130 high‑quality links (60 insertions on DR30–90 sites, nine guest posts). In four months Hirebook’s DR rose from 12 to 42 (250%), DA from 12 to 24 (100%), ranking position improved dramatically, and organic traffic jumped from 694 to 32,691 unique visitors per month—delivering substantial, measurable growth and scalable processes for ongoing SEO.

Hirebook

Wesley Knowles

Co-Founder