Case Study: Instapage achieves 4x outreach and more qualified appointments at one-third the cost with CIENCE, Inc.

How CIENCE Accelerated Growth For A Software Development Company

Instapage, a software company that optimizes landing pages to boost advertiser conversions, needed targeted research and lead generation for events, roadshows, and agency-targeted campaigns. They engaged CIENCE, Inc. to handle prospect research, contact enrichment, and outbound SDR support for attendees and segmented marketing agencies.

CIENCE, Inc. built and enriched lists, tested email subject lines/copies, and executed SDR outreach—importing more than 6,000 contacts and delivering over 24,821 emails (peaking at ~6,000 in a month). The engagement ran 11 event campaigns that resulted in 84 qualified appointments; CIENCE, Inc. produced roughly 4× the outreach volume at one-third the cost of Instapage’s internal SDRs and achieved conversion rates 2–3× higher, earning a five‑star evaluation.

Instapage

Adit Gupta

Director of Business Development