Case Study: Barnett Strategies achieves scalable outbound lead generation and booked appointments with CIENCE, Inc.

How CIENCE Accelerated Growth for a Marketing and Sales Consulting Firm

Barnett Strategies, a marketing and sales consultancy for early-stage software and SaaS companies, needed to amplify outbound lead generation for itself and seven of its clients. Facing multiple ICPs and product types across projects, Founder Chris Barnett sought a reliable vendor to manage top-of-funnel outreach; he engaged CIENCE, Inc. to run Sales Development teams and a Research project to improve prospecting and appointment-setting.

CIENCE, Inc. implemented an ICP-driven research process, built targeted contact databases, and ran five Sales Development teams plus one Research engagement to execute outreach and schedule meetings. The work produced hundreds of prospects, consistent appointment bookings, and high-quality contact data (95%+ deliverability), and delivered measurable results reflected in scores like an overall 4.5/5 and 5/5 for quality—creating a repeatable, scalable outbound pipeline for Barnett Strategies.

Barnett Strategies

Chris Barnett

Founder