Case Study: Beijer Electronics AB expands U.S. sales pipeline and boosts appointment setting with CIENCE, Inc.

How Beijer Electronics Closed More Deals With CIENCE's Industry-Specialized Research And Outreach

Beijer Electronics AB, a multinational industrial automation firm, needed to grow top-of-funnel prospects in the United States despite having only a handful of sales managers there. They engaged CIENCE, Inc. for sales development and lead-generation support, choosing CIENCE’s SDR Team option (a dedicated Lead Researcher and a Sales Development Rep plus campaign strategy and messaging) to find leads, make initial contact, and set qualified appointments.

CIENCE, Inc. ran targeted research-driven outreach—email sequences, phone follow-ups by a full-time telemarketer, and weekly account management—using a two-stage quality check to verify fit and contact data. In just a few weeks CIENCE secured more qualified appointments than expected, helped Beijer’s U.S. sales team focus on closing deals, and earned five-star evaluations for overall performance, scheduling, cost, quality, and NPS.

Beijer Electronics AB

Doug Stubbs

VP - Americas Sales