Case Study: Events.com achieves increased lead generation and qualified appointments with CIENCE, Inc.

How an Online Events Registration Software Company Landed Their Dream Clients

Events.com, an online registration and event-management and discovery platform, needed highly specific, human-driven research to identify event organizers that fit its ICP (by event type and attendee counts) and to augment in-house sales development. Events.com engaged CIENCE, Inc. to provide dedicated lead-generation researchers, an inside salesperson, and outbound email campaigns following an intensive onboarding period.

CIENCE, Inc. ran a 10‑business-day onboarding, weekly strategy meetings, tailored messaging for endurance events, festivals, camps and conventions, and ongoing campaign optimization via Customer Success Managers; the initial 90‑day trial was extended another 90 days. The program increased the number of qualified leads and response rates, generated a fuller pipeline with scheduled appointments (targeting Race Directors, Event Organizers, Event Directors) and produced expected exponential revenue gains in the next quarter, demonstrating CIENCE, Inc.'s scalable, attentive approach.

Events.com

Jim Vaughan

Chief Revenue Officer