Case Study: Imagecraft Exhibits achieves double-digit monthly meetings and a 12% reply rate with CIENCE, Inc.

How an Event Services Firm Doubled Their Lead Generation with CIENCE’S Targeted Outreach

Imagecraft Exhibits, a full-service designer and fabricator of trade show exhibits and portable displays, was struggling to generate enough qualified leads for its sales team to support event-driven sales cycles. To solve this, they hired CIENCE, Inc. for event-specific outbound services — primarily data mining and targeted outbound email campaigns to identify and engage prospective attendees months ahead of trade shows.

CIENCE, Inc. built bespoke lead lists (often without official attendee rosters), ran tailored email cadences, and routed warm responses and booked meetings directly to Imagecraft’s Business Development Director. In a recent three-month sample CIENCE reached 3,557 leads, achieved reply rates up to 12%, and delivered double-digit meetings per month with senior prospects (VPs, directors, presidents, CEOs), driving clear pipeline growth and earning a 4.5/5 overall score from the client.

Imagecraft Exhibits

Steve Bailey

Vice President of Sales & Marketing