Case Study: Rarity Health achieves breakthrough lead generation and appointment-setting success with CIENCE, Inc.

Generating Leads For Rarity Health Through CIENCE’s Orchestrated Outbound Approach

Rarity Health is an independently owned healthcare communications agency that specializes in launching rare-disease therapies using its Rarity Launchpad blueprint. Facing the challenge of finding and engaging pharmaceutical prospects, Rarity Health needed a cost-effective partner to identify new leads, develop email outreach, and consistently book introductory meetings—so they engaged CIENCE, Inc. for lead generation and outbound marketing services.

CIENCE, Inc. researched the target ICP, crafted email sequences, ran outbound campaigns, and executed follow-ups to qualify and schedule meetings on Rarity Health’s behalf. The engagement exceeded expectations: CIENCE generated new leads and set introductory appointments, earned five-star scores for overall performance, scheduling, cost, quality, and NPS, and received strong praise from Managing Partner Rob Newland for solving the business problem.

Rarity Health

Rob Newland

Managing Partner