CIENCE, Inc.
224 Case Studies
A CIENCE, Inc. Case Study
Forest Travel, a travel agency specializing in premium corporate travel services, was struggling to effectively target companies based on specific criteria like revenue, employee base, and travel expenditures. To scale their outbound prospecting efforts, they partnered with CIENCE for managed lead generation and appointment setting services.
CIENCE implemented a targeted outbound marketing campaign by first conducting in-depth research to define Forest Travel's ideal customer profile across multiple industries. Using a dedicated SDR and account manager, CIENCE orchestrated the outreach, fine-tuning the approach in close collaboration with the client. The results were significant, with the first qualified calls booked within two weeks of launch. Over a three-month period, CIENCE generated over 35 qualified calls for Forest Travel, far surpassing the director's previous independent efforts.