Case Study: Fairygodboss books qualified enterprise appointments with CIENCE

Fairygodboss books several qualified appointments weekly with CIENCE

Fairygodboss, the largest career community for women, partnered with CIENCE to accelerate their growth. Their challenge was scaling their business to connect more enterprise companies with their pool of over 4 million career-minded women to diversify workforce recruitment. They needed to convert quality leads into appointments with hard-to-reach enterprises in sectors like healthcare, government, and biotech.

CIENCE implemented a targeted outbound Sales Development Representative (SDR) campaign, conducting audience research and running cold-email outreach on behalf of Fairygodboss. The results were impressive, with CIENCE booking several qualified appointments per week starting from the campaign's launch in October 2019. The response quality was notably high given the seniority of the targets, with a near-even split between positive and negative replies.

Fairygodboss