CIENCE, Inc.
224 Case Studies
A CIENCE, Inc. Case Study
Evolution Media Group, a measurement-based streaming advertising company, sought to expand its clientele by targeting marketing agencies that serve automotive dealerships. Their challenge was reaching this hyper-specific audience with the right messaging, a task they found difficult with a previous outsourcing partner. They turned to CIENCE for its data-driven outbound sales development services to identify and engage these ideal prospects.
CIENCE implemented a solution involving deep ICP research and a multichannel outreach strategy using email, LinkedIn, and phone calls. This approach successfully secured up to thirty appointments with target prospects. The campaign was highly effective, with email outreach achieving over a 30% open rate and over a 40% appointment rate. The partnership with CIENCE provided Evolution Media Group with a reliable pipeline of qualified meetings, leading to an extended engagement.